The Web is a funny place. I started out browsing on "The New Frugality" based on a Time Magazine's cover by the same caption, and I ended up at Your Money or Your Life. Along the way I read scores of reader's comments regarding their take on what being frugal meant to them.
What I learned is that, a lot of people confuse being cheap with being frugal. From what I read, most of the people who thought they were being frugal were (technically) really being cheap. This isn't a judgment, just an observation that is important to clarify.
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